Like many budding pet businesses (including CityDog Magazine), it starts with a furry, four-legged muse. In the case of P.L.A.Y. Pet Lifestyle and You, that muse is Momo, a wiggly little pug who inspired Will and Deb Chen to create the perfect pet bed.
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Written by Brandie Ahlgren
- Photo courtesy of P.L.A.Y.
- March 22, 2022
Founded in 2010, P.L.A.Y.’s mission is simple: to create pet products that are better for pets, people and the planet. How did they do it? They started from scratch. They took the entire bed-making process apart, from the right type and amount of filling, to designing the perfect zipper, to selecting the most durable, color-fast fabrics, to focusing on all of the details that make a product a work of art.
The result? Pet products that are better for pets, people and the planet.
Better for Pets: P.L.A.Y.’s array of products, from beds to toys to travel gear, are safe, non-toxic and made with the highest quality materials.
Better for People: Each product is meticulously designed, from partnering with local artists to create one-of-a-kind pieces, to working with the best textile mills to seek the finest hypoallergenic cotton and upholstery grade fabrics that are 100% machine washable.
Better for the Planet: Best of all, the Planet Fill™ stuffing in P.L.A.Y.’s products is made with certified-safe, 100% post-consumer recycled plastic bottles — to be exact, 108 recycled plastic bottles are used to fill one XL P.L.A.Y. bed — and to date, P.L.A.Y. has saved over a million bottles from going into the landfill.
P.L.A.Y. has also joined companies like Patagonia, Ben & Jerry’s, the Honest Company, and others, as a certified B Corps to meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to solve social and environmental problems. Collectively, B Corps like P.L.A.Y. are leading a growing global movement of people using business as a force for good.
P.L.A.Y.’s holistic approach to creating the perfect pet bed (along with all of their other products) — that is, design, quality, durability, practicality, eco-friendliness and social responsibility — is what sets them apart from the pack. Oh, and a muse named Momo. To learn more about P.L.A.Y. visit petplay.com.
Partnership Details

As a partner, P.L.A.Y. participates in our Run-of-Category program, sponsoring the Living category across all sites plus our #WhynotMEpets program as a Presenting Sponsor.
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about the author
Brandie Ahlgren is founder and editor of CityDog Magazine. She, and her team of dog-loving editors, dig up the best places for you to sit, stay and play with your four-legged friends. Brandie, 12-year-old boxer Thya and Mexican foster failure Pancho, reside in West Seattle and can often be found hanging out at Westcrest Dog Park.
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Brandie Ahlgrenhttps://citydogmediagroup.com/author/brandie/June 29, 2022